Gossip/Tabloid magazines

Entertainment/Gossip Magazines are typically aimed at a 18-40 readership and primarily aimed at women but not as directly as in other women’s magazines. The magazines primarily focus on celebrity gossip, sometimes fashion and real-life. The magazine is almost entirely celebrity focused, featuring scandalous stories of celebrity’s as the primary selling point. The magazines articles are usually exaggerated, to attract the readership, engaging them with fresh, new, scandalous celebrity gossip. The fashion section of the magazine would usually imitate celebrity fashion usually somebody that the readership inspire to be like, they would usually offer cheap alternates that would fit in the readerships budget. The magazines language would usually be exaggerated, as it is purposely made to look exciting, the language is purposely made to look informal and less sophisticated due to its readership. Its made to look informal because the magazine wants to relate to the target audience by making it look casual, chatty so the magazine itself is more approachable.

The masthead of the magazine is typically in primary, bright colours, usually informal font, to attract its readership as the readership is young working class women, it also indicates that the magazine is not a serious magazine and it is created not to inspire women such as other fashion or lifestyle magazines do but to entertain them. The banners of the magazine are usually bright, exaggerated and informal, typically include exclamation marks. This is used to engage readers as the font is eye-catching and relates to the readership in many ways as the readership is aimed at working class women, the banner is not sophisticated and not very formal. The celebrity on the front cover would usually be a paparazzi shot to make the readership feel more involved as they might relate to the celebrity as a paparazzi shot is typically when the celebrity is looking normal, the cover might feature a celebrity looking bad and the banner might include gossip about the celebrity, this is used to make readers feel more involved with the celebrities personal life and the magazine is used as escapism for the readership entirely focusing on other people’s lives as opposed to theirs. Heat magazine for example is the uk's biggest selling tabloid and entertainment magazine, it features the most scandalous celebrity gossip and tends to exaggerate the headline celebrity gossip by purposely using exaggerated language and paparazzi shots to intrigue the readership, to entertain and make them feel more involved and in on the gossip.