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Teen magazines are aimed at a readership of 12-18 primarily young teenage girls. Teen magazines are designed to attract, inspire and entertain young girls using young teen icons as a primary selling point. The typical conventions of a teen magazine is that it includes a sample of makeup or jewellery free which is used as a unique selling point, it would usually be well known make-up brand to the readership that represents them by using bright colours and fun make-up that the readership would be attracted to. The make-up would usually be something the teenager would buy and would use. Teen magazine would also appeal to their readership by including teen celebrity gossip, this is appealing to the readership because they include teen icons that the teenager is very familiar with and possibly is a fan of, they include the gossip to make the readership feel more involved with their icons and feel more in touch with them. The magazine included problem and advice pages that feature readers sending in their problems, this is used to the readership can relate to the problems featured in the magazines as everyday teenage problems are featured in the magazine, this aspect also brings a sense of realism to the magazine. This is also used so the teenagers can use the advice presented in the magazine if they are in similar situations. The tone of the magazine is usually very happy, positive and light because of the readership, teen magazines are used to inspire their readership not just to entertain them so they tone of the magazine is positive and encouraging. The language used in the magazines also resembles the readership, so the reader can relate to it, it is very casual, informal and fun, so the readership will feel in touch with the magazine and relate to it. The magazine also features affordable fashion from high-street shops that the readership usually shops at and the style of clothes would usually imitate a teen icon, the readership would be inspired to dress like them. The magazines masthead is usually bright, bold and its usually a fun colour, this is used so the audience would be attracted to it as the colours would usually be associated with typical fun young teenagers. The masthead also fits in with the magazines light, positive tone. The cover model would usually be a teen icon again so it can appeal to the readership, they would typically be fresh faced and minimal make-up to appear young and youthful, so they can represent the readership in a positive way and the readership can relate to the celebrity. There are maybe sub-genres for teen magazine to appeal to a wider audience of teens highlighting every aspect of the teen generation. Teen vogue magazine fits into the teen genre but it is possibly more mature and sophisticated as it is modelled after high-fashion bible Vogue.
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