Thursday 3 March 2011

Teen Magazines.

Teen magazines are aimed at a readership of 12-18 primarily young teenage girls. Teen magazines are designed to attract, inspire and entertain young girls using young teen icons as a primary selling point. The typical conventions of a teen magazine is that it includes a sample of makeup or jewellery free which is used as a unique selling point, it would usually be well known make-up brand to the readership that represents them by using bright colours and fun make-up that the readership would be attracted to. The make-up would usually be something the teenager would buy and would use. Teen magazine would also appeal to their readership by including teen celebrity gossip, this is appealing to the readership because they include teen icons that the teenager is very familiar with and possibly is a fan of, they include the gossip to make the readership feel more involved with their icons and feel more in touch with them. The magazine included problem and advice pages that feature readers sending in their problems, this is used to the readership can relate to the problems featured in the magazines as everyday teenage problems are featured in the magazine, this aspect also brings a sense of realism to the magazine. This is also used so the teenagers can use the advice presented in the magazine if they are in similar situations. The tone of the magazine is usually very happy, positive and light because of the readership, teen magazines are used to inspire their readership not just to entertain them so they tone of the magazine is positive and encouraging. The language used in the magazines also resembles the readership, so the reader can relate to it, it is very casual, informal and fun, so the readership will feel in touch with the magazine and relate to it. The magazine also features affordable fashion from high-street shops that the readership usually shops at and the style of clothes would usually imitate a teen icon, the readership would be inspired to dress like them. The magazines masthead is usually bright, bold and its usually a fun colour, this is used so the audience would be attracted to it as the colours would usually be associated with typical fun young teenagers. The masthead also fits in with the magazines light, positive tone. The cover model would usually be a teen icon again so it can appeal to the readership, they would typically be fresh faced and minimal make-up to appear young and youthful, so they can represent the readership in a positive way and the readership can relate to the celebrity. There are maybe sub-genres for teen magazine to appeal to a wider audience of teens highlighting every aspect of the teen generation. Teen vogue magazine fits into the teen genre but it is possibly more mature and sophisticated as it is modelled after high-fashion bible Vogue.

Teen Vogue is a teen magazine that is a version of vogue targeted at the teen generation to appeal to a larger target audience and for vogue to have a larger market. The magazine specializes most in fashion and teenage lifestyles. The magazine resembles vogue in terms of the fashion aspect of it, featuring high fashion and newest trends. They feature young fun teenagers and the articles that are especially targeted at teenagers in terms of the language that they use and the issues that they write about. They also use celebrities and music that appeal to the target audience, for example they have featured twilight numerous times because of the popularity and the phenomenon that has come out of it. The magazines uses young popular celebrities that the reader would usually be interested in, they also use up and coming actors or musicians to attract the reader to find out more. Teen vogue also writes articles about normal teenage issues that the reader can relate to and the adverts featured in the magazine resemble vogue due to the high fashion but they are also targeted at young people due to the use of keds a trainer brand that is mostly aimed at teenagers and that present the trainers as young, hip and trendy.

Gossip/Tabloid magazines

Entertainment/Gossip Magazines are typically aimed at a 18-40 readership and primarily aimed at women but not as directly as in other women’s magazines. The magazines primarily focus on celebrity gossip, sometimes fashion and real-life. The magazine is almost entirely celebrity focused, featuring scandalous stories of celebrity’s as the primary selling point. The magazines articles are usually exaggerated, to attract the readership, engaging them with fresh, new, scandalous celebrity gossip. The fashion section of the magazine would usually imitate celebrity fashion usually somebody that the readership inspire to be like, they would usually offer cheap alternates that would fit in the readerships budget. The magazines language would usually be exaggerated, as it is purposely made to look exciting, the language is purposely made to look informal and less sophisticated due to its readership. Its made to look informal because the magazine wants to relate to the target audience by making it look casual, chatty so the magazine itself is more approachable.

The masthead of the magazine is typically in primary, bright colours, usually informal font, to attract its readership as the readership is young working class women, it also indicates that the magazine is not a serious magazine and it is created not to inspire women such as other fashion or lifestyle magazines do but to entertain them. The banners of the magazine are usually bright, exaggerated and informal, typically include exclamation marks. This is used to engage readers as the font is eye-catching and relates to the readership in many ways as the readership is aimed at working class women, the banner is not sophisticated and not very formal. The celebrity on the front cover would usually be a paparazzi shot to make the readership feel more involved as they might relate to the celebrity as a paparazzi shot is typically when the celebrity is looking normal, the cover might feature a celebrity looking bad and the banner might include gossip about the celebrity, this is used to make readers feel more involved with the celebrities personal life and the magazine is used as escapism for the readership entirely focusing on other people’s lives as opposed to theirs. Heat magazine for example is the uk's biggest selling tabloid and entertainment magazine, it features the most scandalous celebrity gossip and tends to exaggerate the headline celebrity gossip by purposely using exaggerated language and paparazzi shots to intrigue the readership, to entertain and make them feel more involved and in on the gossip.